Virtual production is the future of content creation by enabling producers to pursue creative experimentation while controlling the time and cost of production. At its core virtual production leverages game engine technology (Unreal Engine) to start the VFX process earlier in production, solving the age-old problem of traditional production to “fix it in post” which so often creates delays in post production, costly reshoots, and low ROI.
With game engine technology you’re able to use digital assets during pre-production to make planning and shooting easier while effortlessly refining the scenes throughout the course of production.